BUSINESS WIRE -- Nov 2 -- Beliefnet (9 million members) has selected Yahoo! Personals (5 million visitors per month) to power its popular Soulmatch dating site. The new Soulmatch dating site is available at http://soulmatch.personals.yahoo.com. FULL ARTICLE @ YAHOO NEWS
Mark Brooks: Advertising rates have gone up in the past year, which means Yahoo Personals is extending it's reach beyond internal advertising. These kinds of co-branding deals are the best possible strategic move for Yahoo. Beliefnet has built powerful emotional connections with it's users and now Yahoo Personals can tap into those connections, to help make connections. I'm looking forward to seeing how Yahoo Personals extends it's relationship with Starbucks this mating/dating season (Valentines).