PRNEWSWIRE -- Apr 4 -- Carat Interactive announced a new interactive online ad campaign for PerfectMatch.comtitled "Genuine People, Real Love," building on the existing member
base of over 1.5 million users and momentum created through the Dr.
Phil show feature on February 11. "Using the 'love letters' in
the ads gives us a strong visual device, which further distinguishes
the brand," said Tamara Birdsall,
VP/Creative Director at carat. "We'd love to see the letters take on a
life of their own, because they say so much about the importance that
PerfectMatch.com places on the individual. The new theme speaks
to both the sincerity and motivations of PerfectMatch.com members and
the idea that PerfectMatch.com holds the promise of the sort of
relationship people dream about -- one with permanence, reliability,
romance, and mutual acceptance," The online advertising campaign
began on April 1st and will run on sites including MSN, LifetimeTV.com,
MSNBC, Netzero, eDiets and EarthLink. RELEASE @ YAHOO

Mark Brooks: Upstart Perfect Match is becoming a very serious contender as a relationships focused online personals site.