NETIMPERATIVE -- Apr 20 -- Broadcaster Channel 4 has extended its deal with DatingDirect.com, to provide a white label dating site on Channel4.comfor a further 12 months. DatingDirect has two million profiles.
CEO and Co-Founder, Darren Richards said,"The existing partnership with
Channel4.com will ensure that we continue to expand." The online
dating market is getting increasingly competitive in the UK, with many
sites looking to expand their services through partnerships with major
web publishers. Earlier this month, DatingDirect secured a deal
with Associated New Media (ANM) to provide a dating service on Dailymail.co.uk and ThisIsLondon.co.uk, snatching the contract from their rival uDate. Founded in January 1999, DatingDirect.com also provides exclusive dating services to gm.tv, ITV.com, Handbag.com, iVillage.co.uk and NewWoman.co.uk. FULL ARTICLE @ NETIMPERATIVE

Mark Brooks:
Channel 4 is a major TV channel in the UK. I've added a lookup
category for UK Dating Sites fyi. There are subtle differences in
the home page photos of BRIT online dating sites...I can spot them (as
a Brit), it's amusing. The British prefer to use (and probably do
business with) British focused online dating sites. The British
subtleties are there, but tough to spot. DatingDirect