PR NEWSWIRE -- Apr 30 -- Chemistry.com today announced the launch of a provocative marketing campaign that highlights differences between it and eHarmony and includes network television, print advertising, and online elements depicting men and women who wonder aloud why they have been "rejected" by eHarmony. Chemistry.com is also launching "The Great Mate Debate" blog with five world-class writers, thinkers and influencers discussing issues each week. The dialogue will address gay unions, divorce, marriage in the 21st century, and how relationships are being redefined. FULL ARTICLE @ PR NEWSWIRE

Mark Brooks: Dr Patrick Perrine runs MyPartnerPerfect.com and is a proponent of gay long term relationship dating and matchmaking. He covers similar ground at patrickperrine.com. It's generally considered very bad practice to mention competition in your advertising and be derogatory towards competition, but hey, that's old school. I guess it's good to see Match.com thinking more freely and losing the chains of old school marketing and PR. Is it cool to hack away at eHarmony though? Does eHarmony deserve this treatment? Your comments please...