CINCINNATI
ENQUIRER -- Apr 10 -- Marge (57) looks forward to dinner and flowers
every Tuesday from the fellow she affectionately refers to as Yahoo!
Boy. Dennis (63) and Marge's marriages ended 25 years ago and
they've been single ever since. Last April, Marge saw Dennis'
profile on Yahoo! Personals. "{Online dating is} rapidly growing
among the (age) 50-plus market. I know it's making inroads into
the 60s, too," says Ron Geraci, special projects editor for aarp The
Magazine. Brenda Ross,
relationship adviser for Date.com, confirmed Date.com sign-ups of
members age 65 and up increased 78% from Jan 04 to Jan 05. Match
attracted 704,000 visitors age 55 or older in January, up from 606,000
a year earlier. FULL ARTICLE @ CINCINNATI ENQUIRER

Mark Brooks: Divorced baby boomers will continue to drive this niche. The media loves the seniors dating story. SeniorFriendFinder has a great niche. Would be nice to see more of these heartening online dating success stories in the media.