PR NEWSWIRE -- June 13 -- Date.com (two million active members) launched DateMobile, a new cross-platform mobile dating service in North America. DateMobile was created via a partnership with Plutolife is available through most cell phone carriers to both members and non-members of date.com. During the regular Date.com signup process, members are able to sign up for DateMobile. DateMobile members can browse profiles, view suggested matches, text, flirt and chat with thousands of other singles directly from their mobile phone. It's free to send a message to other DateMobile members, but costs $.50 to receive text messages. FULL ARTICLE @ YAHOO NEWS

Mark Brooks: Strong pricing model. Looks like datemobile users will only be able to access other datemobile users though, like Match.com's offering. Makes for a great flirty chat app. Webdate allows access to their entire database of online users via webdate mobile. That's the best approach that serves serious daters that want local matches...but it costs far more to build that kind of application.