Dating Sites Decline Despite Approaching Valentine’s Day
Thursday, 23. February 2006 - 6:07 pm
CLIKZ NETWORK — Feb 8 — "Online Dating in 2006: Pricing Strategies to Drive Subscriber Growth" from JupiterResearch finds revenue growth is driven by higher monthly fees instead of new membership. 5% of Internet users pay for online dating subscriptions, down from 6% last year. More Internet users visit dating sites than join, and 1/3 of those who go to dating sites sign up for membership. "Sites are working hard to broaden their total audience," said Elliott. "If they get offline figures like Dr. Phil involved, more visitors will come to their sites [and convert]." Social networking communities potentially pose a safe alternative to dating sites, but the report doesn't see a significant threat. 14% of non-subscribing online daters use social networking sites for online dating.
Mark Brooks: OK folks here's the conversions of top dating sites. 10% of users who register profiles convert to paid members. This can range from just a couple of percent for a site that is below critical mass, to as high as 25% for a targeted site well beyond critical mass. eHarmony, Match, Jdate, TRUE etc are higher. A typical member sticks around for three months. Spark.net lists churn numbers which reflect this number. Retention is down…because hey, the industry is more effective at hooking people up these days 
3. November 2006 - 9:47 pm
The reasons people pay for membership to dating site can vary which should be taken into consideration. For example some people may pay to contact a particular member after seeing their profile where other members may pay so they can contact anybody and everybody on site to the full extent of their message sending limit. I have not yet done any research on why people pay at palfactor.com but the main incentive for our members to subscribe is to initiate communications with another members but we are investigating what other incentives we can include to increase the number of people who convert from their free account to paid membership.
12. February 2007 - 12:44 pm
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