Things get so sad when marketers try to take advantage of men's weaknesses. Let's take for example the Axe deodorant by Unilever. In my country they're currently running a so-called teaser campaign under the slogan "What drives women crazy". They say their deodorant does. They call it the Axe effect.

It's not a real teaser because everybody knows who's paying for it. In the US I hear that they've commisioned a group of researchers to see which cities are best for dating and which are not.
Trust me, deodorants don't drive women crazy. Men do. However, the lack of it may turn them off as it may turn anybody off:)
Now, really. Smelling nice is a prerequisite. But don't count on that alone... THAT is something I took for granted on your behalf when I started this site, so don't disappoint me, ok?:)