MACLEANS CANADA -- Dec 14 -- Last month, two lawsuits were filed in match.com and Yahoo Personalsalleging that the companies entice users into continuing to use the
services with fake romantic emails. The damage could spread from
match.com and Yahoo Personals to the dozens of other online dating
companies playing Cupid. Both match.com and Yahoo Personals fervently
deny the charges. In its defence, match.com has acquired a signed
affidavit from Autumn Marzec, the woman it allegedly hired, swearing
she was not an employee of the company. "The lawsuit is completely
baseless," asserts Roldan. FULL ARTICLE @ MACLEANS

Mark Brooks: Large online dating companies, Yahoo and Match,
date bait? C'mon. They have far more to lose than gain.
Online personals companies live and die by word of mouth these
days. These suits are indeed extremely bad for the
industry. I believe some small online dating companies may well
have succumb to the temptation of sending date bait emails...but not
the big boys. It's absolutely unthinkable. Online dating
companies 'bubble up' profiles in search results when they are nearing
the renewal date so those users receive more emails and winks during
that period.