WASHINGTON POST -- Apr 3 -- What is this
service Yahoo unleashed on Tuesday, anyway? Yahoo says it's
designed to help you stay in touch with existing friends, not introduce
you to strangers. But it feels a lot like Friendster and other social
networking sites, with the addition of a blogging tool, a smattering of
traditional Yahoo content and two odd new text-messaging tools.
Yahoo's service (360.yahoo.com),
released to a limited number of beta testers, lets people create
personal online sites to share content with their friends and
family. "Think of this as a My Yahoo page with your friends,"
said Julie Herendeen, Yahoo's vice president of network products. FULL ARTICLE @ WASHINGTON POST

Mark Brooks:
Friendster worked because it was simple (a la craigslist). Sign
up, invite friends, see who your friends are buddies with...and add
testimonials to make the 'connectors' egos ever larger. Add in
all the cute pics and you get a viral fever pitch. The more
social networking sites spring up, the less motivated the connectors
get.