EMARKETER
-- Sept 15 -- Intel's recent report on digital lifestyles in Europe
found that in some countries, as many as 13% of those with computers
have tried Internet dating. A report from Nielsen//NetRatings, "21st
Century Dating: The Way It Is," found that one in every three Internet
users in the UK would use the Web to meet a potential partner. Alex Burmaster, an analyst at Nielsen//NetRatings,
says "Two of the leading online dating services in the UK have both
attracted over half a million unique visitors in May and June 2005."
Women are more likely to be looking for friendship or shared interests.
Men are more likely to be looking for a long-term relationship,
intimate relationship, short term relationship or marriage, although
the men were also four times more likely to be looking for a no-strings
fling than women. "Men choose their dates based on looks but women, on
the other hand, put far more emphasis on personal characteristics and
descriptions." Interestingly, even though 33% of respondents admitted
to lying to some degree on their profile, men were more likely to use a
photograph taken in the last 12 months and to tell the truth. Women, to
quote the report, were "more likely to be creative with the truth." FULL ARTICLE @ EMARKETER