Sure, you can run out on the afternoon of February 14th and buy some chocolate or bring home the flowers. But you'll score even more points if you combine a great gift with a memorable experience.

How do you plan a memorable experience? Think about something your partner enjoys, say a particular music group or sports team. Buy tickets to see that band or team and you'll show you know what your partner likes.

So before you take the easy way out with a simple gift, go for the experience too and you'll be a Valentine's Day success.