Let's say a birthday is coming up or big anniversary for you and your partner. You start thinking about gift ideas and immediately your thoughts jump to things you enjoy.

This is a huge mistake. Start by thinking about what your partner likes. Consider tangible gifts but also experiential gifts like concerts and sports activities.

If you think about your partner first you're more likely to buy them a gift that puts a smile on their face, not yours. That's what gift giving is all about.