hink Partnership to Acquire Litmus Media
Wednesday, 21. December 2005 - 5:00 pm
YAHOO FINANCE — Dec 19 — Litmus Mediamarketing platform detects and protects against click fraud, increasing
click-to-transaction conversion ratios and maximizing search marketing
return on investment. Litmus has also developed and implemented a
highly effective patent-pending abandoned shopping cart recovery
technology called Second bite, which increases sales for online
retailers. The Company expects Litmus to add more than $4 million
of pre-tax income to the Company during 2006. Purchase price is $6.5
million in cash and $6.5 million stock and earnout payments for
shareholders up to a maximum aggregate of $21 million. RELEASE @ YAHOO
Mark Brooks: Think Partnership bought Vintacom/Relationship Exchange recently and also owns Cherish.com and other online dating properties.