PR WEB -- Mar 13 -- The term "dating services" returns more than 2.4 million results on Google and if you consider the wide verity of companies that do match making services add up to over a billion dollar international industry. With all these companies competing for the same user base you would think that all niches and consumer needs would be completely serviced. Yet there is a large unfulfilled market need. Honestyfirst.com gives members the ability to rate the honesty characteristics of another users profile and has partnered with a background checking company to verify name, age, last know address etc. HonestyFirst.com charges $59.95/month. RELEASE @ YAHOO

Mark Brooks: None of the larger sites have introduced background checks as yet, beyond TRUE. Honesty First makes a point with an animated first date gone wrong. Doesn't look like they have much in the way of traffic though. 315k alexa rank today and 500k for the last week.