PRNewswire -- Aug 23 -- PerfectMatch.comappears prominently in the "Must Love Dogs" movie trailer and
throughout the extensive television campaign. PerfectMatch's
remarkable growth in 2005 has been driven by partnerships in
entertainment with Sony Pictures' "Hitch," the Dr. Phil Show and
Lifetime Television, as well as major online brands MSNBC, iVillage and
drugstore.com. PerfectMatch is a premium "relationship" site and
continues its impressive growth while the "casual" dating space faces
an industry-wide slowdown. A primary reason for the slowed growth
within the casual dating space is the emergence of the savvy Internet
dater. "Casual sites like Match.com and Yahoo! Personals are terrific to introduce users to online dating," Mr. Dahl,
CEO, stated continued. "As singles gain confidence, we can expect them
to graduate to a community of like-minded people. At PerfectMatch,
singles can do that because we have a community of genuine people
looking for real love and sincere 'relationships.'"

PerfectMatch.com(TM), is preparing for another sizeable growth increase
in 2006 with the release of a book "Finding Your Perfect Match"
authored by PerfectMatch relationship authority Dr. Pepper Schwartz (Penguin), and a partnership with NBC Universal's "The Break-up" starring Vince Vaughn and Jennifer Aniston. Mark Brooks: Match and Yahoo Personals, along with True.comI might add (a relationships site with a slightly broader perspective),
allow users the freedom to decide what kind of relationships they are
interested in. eHarmony and PerfectMatch are focused on people who are
'very single' and very motivated to hook up for a longer term
relationship. Examples of full-on casual dating sites include Adultfriendfinder/Passion.com (Alexa rank has gone from 100 to 45 over the prior 12 months), Sexsearch (Alexa rank grown from 1500 to 600), Mate1 (15,000 to 2,000). Eroticy and IwantUare plugging along as well. Morals aside, full-on casual dating
sites are here to stay. This segment is alive and kicking and not
to be ignored.