PHYSORG -- Sept 2 -- For most singles using Match.com Mobile, using the mobile phone to search for dates and flirt via text messaging will make dating more convenient, said Match.comspokeswoman Kathleen Roldan. Young single people are more
attracted to the service, with 42% of users under age 25 and 81% under
age 35. Eventually, Match.com also hopes to enhance the service
with a location-based technology, so that mobile users could find
matches in close proximity based on the location of their phone, she
said. Some companies are already doing this, like SmallPlanet,
whose members can "crowdsurf" by using their Bluetooth radio signal as
a "radar" to find friends or other members at best within 100 feet or
less but still allow for members to control their privacy. According to
analyst Brent Iadarola of frost & Sullivan in the Chronicle,
"subscription revenue for the mobile dating services are expected to
rise from $31.4 million this year to $215 million by 2009, which does
not include revenue from text-messaging charges, but could double those
figures." FULL ARTICLE @ PHYSORG

Mark Brooks:
Online dating takes a significant commitment of time. Mobile
dating allows users the added convenience of being able to peruse
profles whenever and wherever they feel like it.