MBP -- June 29 -- Agency holding company Interpublic Group has finalized an agreement with Facebook. IPG will receive prime advertising space as well as consumer research from the site. IPG will acquire less than .05 percent of Facebook as part of the deal. IPG has committed $10 million in advertising to Facebook. In June, Student Monitor, a student market researc firm, reported that 71% of college students consider Facebook.com an "in" thing, compared with 58% for MySpace. Facebook tied for second place with beer; iPods were first. FULL ARTICLE @ MBP