BUSINESS WIRE -- Feb 9 -- "Online Dating: Serious Daters Offer Salve
For Slowing Growth" is based on a survey of over 2,300 online adults,
and also includes JupiterResearch's forecast for the growth of the
online personals market. The report finds that 33% fewer consumers are
browsing online personals today than one year ago, causing the industry
growth to slow considerably. "The industry grew by 73% in 2002 and 77%
in 2003. But in 2004, as the number of users actually started to
decline, the market grew by only 19%. In 2005, the industry will grow
by just 9%, to $516 million." With fewer users browsing online
personals, dating sites have focused on increasing conversions.
"Serious daters present an attractive opportunity for personals sites.
These users convert 20% more often, are twice as likely to purchase
long-term subscriptions and pay up to twice as much per month as casual
daters," stated Elliott. For additional information on the online
personals report or visit www.jupiterresearch.com or contact Kieran Kelly at 1-800-481-1212. FULL PRESS RELEASE @ YAHOO