Lavalife, Fido and Cineplex Entertainment announced today a new partnership to expand the online dating experience with an innovative "offline" singles event series that will take place exclusively at Cineplex Entertainment theatres in select cities across Canada. "Click at a Flick." Featuring movie screenings in cities across Canada, launching in Toronto, Vancouver and Calgary. Single moviegoers simply buy a ticket for the featured movie and proceed to the designated Cineplex Entertainment auditorium where they can mingle and click with other singles before the lights go down. Singles will also enjoy a series of hi-tech dating games powered by Fido, such as a text flirting game that allows singles to send messages across the theatre to other partygoers using their cell phones. Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique communities: dating, relationships and intimate encounters. FULL ARTICLE @ CNW

Mark Brooks: Lavalife is especially strong in Canada and New York. PlentyofFish is stealing a lot of their market share and has taken #1 spot in Canada according to Alexa which lists PlentyofFish is the #22 site and Lavalife at #41 and AdultFriendFinder as #51 (probably largely due to this link on PlentyofFish. Lavalife ran a similar program with Loews cinema last year. I think it's a GREAT idea. I'll say it again, singles don't want tens of hours of IM and communications online each week. They want dates. They want real world connections. The more dating sites focus on improving the number of quality, well matched dates their users can go on, the better they will do in the long run, and the more they will be able to charge.