Match UK Appoints Efficient Frontier For SEM
Thursday, 26. April 2007 - 8:44 pm
E-CONSULTANCY — Apr 26 — Match.com has appointed Efficient Frontier to manage the paid search bid optimisation for their UK SEM strategy in a deal expected to roll out across Match International later this year. The appointment follows Efficient Frontier's success with Match.com's US site and other IAC businesses: Ask.com, LendingTree, pronto and ServiceMagic. FULL ARTICLE @ E-CONSULTANCY