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Match UK Appoints Efficient Frontier For SEM
Filed in archive Dating Sites by Mark Brooks on April 26, 2007
Match UK Appoints Efficient Frontier For SEM
E-CONSULTANCY -- Apr 26 -- Match.com has appointed Efficient Frontier to manage the paid search bid optimisation for their UK SEM strategy in a deal expected to roll out across Match International later this year. The appointment follows Efficient Frontier's success with Match.com's US site and other IAC businesses: Ask.com, LendingTree, pronto and ServiceMagic. FULL ARTICLE @ E-CONSULTANCY

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