Match UK Appoints Efficient Frontier For SEM

Thursday, 26. April 2007 - 8:44 pm

Match UK Appoints Efficient Frontier For SEM

E-CONSULTANCY — Apr 26 — Match.com has appointed Efficient Frontier to manage the paid search bid optimisation for their UK SEM strategy in a deal expected to roll out across Match International later this year. The appointment follows Efficient Frontier's success with Match.com's US site and other IAC businesses: Ask.com, LendingTree, pronto and ServiceMagic. FULL ARTICLE @ E-CONSULTANCY


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