Filed in archive
Business
by Mark Brooks on June 29, 2006
BRAND REPUBLIC -- June 28 -- Match is to screen what it claims is the first ever live TV ad. Filmed in front of a live audience, the ad will be shown on ITV1 during this year's 'Love Island' on Sunday August 6 and will be the only ad in breaks during that evening's programme. The Match.com campaign was devised by creative planning agency monkey, and Hanft Raboy & Partners. FULL ARTICLE @ BRAND REPUBLICMark Brooks: This is a great blend of advertising + PR + viral marketing. The UK is still prime territory. I'm surprised more US dating companies (besides Yahoo and Match) haven't extended their presences in the UK.
Permalink: Match UK Live TV ads
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/26074
Addthis
Ask
Blinklist
del.icio.us
Digg
Fark
Facebook
Google
Lycos
Ma.gnolia
Mr Wong
Netscape
Netvousz
Newsvine
Reddit
StumbleUpon
Slashdot
Tailrank
Technorati
Wink
Yahoo
Vote for Match UK Live TV ads:
|
Rating: 8.50 out of 4 vote(s) cast.
|
Subscribe
Use the search to look for other interesting posts
| RSS |  See all blog subscribe options |
 What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |
