Match UK Live TV ads
Thursday, 29. June 2006 - 6:20 pm
BRAND REPUBLIC — June 28 — Match is to screen what it claims is the first ever live TV ad. Filmed in front of a live audience, the ad will be shown on ITV1 during this year's 'Love Island' on Sunday August 6 and will be the only ad in breaks during that evening's programme. The Match.com campaign was devised by creative planning agency monkey, and Hanft Raboy & Partners. FULL ARTICLE @ BRAND REPUBLIC
Mark Brooks: This is a great blend of advertising + PR + viral marketing. The UK is still prime territory. I'm surprised more US dating companies (besides Yahoo and Match) haven't extended their presences in the UK.