Match.com Invests £3m in UK Offline Advertising
Tuesday, 6. September 2005 - 12:52 pm
Aug 31 — Match.comis urging singletons to 'make love happen' in a �3m UK advertising
campaign, launching next week. It is the first major ad campaign for
Match.com in this country, and will include television, radio and print
ads. Earlier this month, Nielsen NetRatingsrevealed that personals sites attract more than 3.5m people a month in
the UK — an audience that has almost doubled in the last year alone. FULL ARTICLE @ REVOLUTION
Mark Brooks: Europe is hallowed ground…opportunity awaits…but, it's far more challenging than the homogeneous US market.