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Matchmakers Making Comeback

Filed in archive by Mark Brooks on April 30, 2005

Matchmakers

CHRISTIAN
SCIENCE MONITOR -- Apr 20 -- "We're getting hundreds of singles, I mean
hundreds of singles, saying, 'I want to find a matchmaker,'" says Lisa
Clampitt, matchmaker and director of the Matchmaking Institute in New
York, a training program for wannabes and a resource for singles.
Driving some of the interest is a desire to explore options beyond
personal ads, speed dating, and the Internet. Despite the popularity of
online dating sites, some find the process too time-consuming. Some
people are also looking for options that offer more privacy and
security. "Anybody can say what they want to say online," says Cindy
Cleckner, a schoolteacher in her mid-40s. "How do I know the person's
[really] divorced? How do I know they're not a stalker? How do you know
they've not had a criminal background?" Typical matchmaking fees
range from a few hundred dollars to $10,000 and up. FULL ARTICLE @ CBS NEWS

Mark Brooks:
Let me paint a picture. True.com rams background checks down the
online personals industry's throat. We all complain bitterly and
stone the executive staff in the streets of the next internet dating convention.
Then we realise that, hey, they had a point. We're charging $20 a
month for online dating, when, if we added more services users would
gladly pay $50-$100 a month. They are getting sick of going on
dates with people who don't look like their pictures, are perhaps just
a little bit married or in really, really, really unusual cases, are a
felon. Word gets around. These same users are coughing up
$1,000+ for offline services that make them feel more warm and
fuzzy. OK, now it's the industries comeback time. $650
million by 2008, Jupiter hogwash. Let's up the antelinks, add checks,
verified photographs, more personal services, let's save the users some
time and hey presto, we'll beat Jupiter's predictions. Um, oh
yeah, lick those wounds Herb/True. Not a bad idea after
all...although, please don't set the government onto us like that again.









Permalink: Matchmakers Making Comeback
Tags: dating  comeback  making  matchmakers  creative  matchmakers+making  making+comeback  digital+music 

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