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Dating Sites
by Mark Brooks on October 10, 2005
USA TODAY -- Sept 27 -- AirTroductions bills itself as "JDatemeets the Mile-High Club." Passengers who already have airline tickets
enter flight information and a short personal profile and notifies them
if there's a match on the same flight. There were just 800 members
signed up at the time of this story. FULL ARTICLE @ USA TODAY
Mark Brooks:
Same old story; entrepreneur starts online dating site..."now we 'just'
need to find people." Starting an online personals site has the
same draw and sex appeal (well, almost) as starting a restaurant.
It's just massively more difficult (expensive) to get to
profitability. It's not about the site, it's not about
technology, online personals sites are in the business of selling
people to people. No people, no product. These days,
building a credible online personals 'restaurant' requires several
million dollars in advertising and/or an extreme niche focus.
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/10108
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