MEDIA POST -- Apr 18 -- Myspace.com is looking to place its user-generated content into TV shows. It will extend the life of a TV sponsorship for a marketer integrating social networking into the TV show and their traditional TV buy expanding the life of a TV deal from "30 seconds to 3 months," he added. MySpace has 77 million mostly younger users. FULL ARTICLE @ MEDIA POST

Mark Brooks: This is a great vision that will help pave the way for the success of more social networks. bebo is doing very nicely in UK. Hey, Friendster still has a ton of traffic. It's just been morphed by it's (young) big brother, Myspace.