MySpace Exploration is Marketer's Dream
Filed in archive Business by Mark Brooks on June 12, 2006
remake "The Hills Have Eyes," which cost about $500,000. According to Paramount Pictures SVP interactive marketing Amy Powell, MySpace helped the opening of "Failure to Launch" by "getting people engaged in the themes of the film." The MySpace profile offered a contest that would reward the winner with $6,000 to leave their parents and move into their own place. "I believe the future of interactive marketing is integrated content." FULL ARTICLE @ YAHOO NEWSMark Brooks: Seems Myspace is spawning a new marketing paradigm. Integrated content.
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