MySpace Intent on Staying User-Friendly

Thursday, 26. January 2006 - 2:19 pm

Myspace_10

MSNBC — Jan 18 — If MySpaceCEO Chris DeWolfe has his way, the quirky social networking site he
co-founded two years ago will hold tight to its homegrown roots, even
though it now boasts more unique users than Google or AOLand has a new owner at its helm. The company's recent acquisition
by News Corp., one of the most powerful news conglomerates on the
planet, has some of the site's 43 million members nervous that their
online home might become subject to the rules of an overbearing
parent. "The secret to our success is our one-to-one relationship
with our users," the 39-year-old DeWolfe says about the portal he
created with co-founder Tom Anderson. DeWolfe is a Portland, Oregon
native with an MBA from the University of Southern California.
"My passion is the consumer marketing side of things," he says,
crediting longtime friend Anderson with giving the site its creative
voice. MySpace's Santa Monica-based office has grown from fewer than 10
employees to 200. FULL ARTICLE @ MSNBC

Mark Brooks: Facebook is also enjoying similar success. What of Friendster? Too little too late, or is the social networking pioneer going to rise from the Ashes somehow. Myspace has stolen it's thunder. I live in hope that Friendster can find it's way again. Alexa Chart


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