FORT WAYNE JOURNAL GAZETTE -- 20 Jun -- The online dating scene can
be full of intrigue and mystery. Daters sometimes don't know who
they're dealing with on the other end until it's too late. www.truedater.comallows people to review other users of dating sites and reveal whether
they're really who they claim to be. Founder Mark Geller said the
idea for his site came to him while researching an idea for a TV show
about an online dating company. A majority of the TrueDater reviews
appear positive. But some take people to task for their alleged
dishonesty in their profiles. "Picture is old ... he's about 40 lbs.
heavier in person than in the photo." Another new company, www.opinity.com,
allows people to collect all of their online identities and screen
names - from message boards and gaming sites to eBay - into a single
list so that others can more easily see the digital footprints they've
left across the Internet. Opinity users can register all or some
of their various screen names with the service. Registered Opinity
users can rate each other based on encounters they've had. Opinity uses
those ratings to tally an overall "online reputation score" for each
person. Opinity users can even begin to build a dossier - viewable by
Opinity users - on people who are not registered with the service as
long as they know one of their screen names. www.niftyguy.comis a new San Francisco Web site where people can rate everyone from
their favorite plumber to dentist. "Let his flattering lines draw
you in, but let it end there. He's a fun guy to hang out with,
but very flaky and not the brightest crayon in the box." FULL ARTICLE @ FORT WAYNE GAZZETTE

Mark Brooks:
eBay seller reviews meets Friendster testimonials. Friendster
testimonials were a significant factor in Friendster's success.

Truedater attempts to bottle that element in a 3rd party site.
How will they make money?