REUTERS -- July 23 -- MySpaceis gunning to become the Internet's next major consumer brand. jupiter
Media analyst David Card says that while there is evidence that MySpace
has figured out the formula for success in social networking, it is
still not clear that its popularity is sustainable. MySpace 15 million
uniques and 7.5 billion page views in May, making it the fifth-largest
domain in the United States, according to ComScore Media Metrix.
MySpace claims more than 22 million users worldwide. "We have
plans to build MySpace into a next-generation portal," said CEO Chris
DeWolfe. In the works are plans for MySpace to create products
and services for mobile devices and push into Europe and Asia. FULL RELEASE @ YAHOO

Mark Brooks:
A key difference between Friendster and MySpace is in the integrity of
the connections. I believe Friendster users tend to be more oriented
towards 'real world connections' whereas first level connections made
on MySpace are more likely to have been initiated online. Friendster
has battled 'fakesters' in the past to maintain this connection
integrity.