Filed in archive
by Mark Brooks on September 15, 2005
EMARKETER
-- In 2005, U.S. internet advertising spending will reach $12.9 billion
(and $22.3B in 2009) - double 2002's $6.0 billion - according to
eMarketer projections. Much of the increase is coming at the expense of
other, traditional media channels. FULL REPORT @ EMARKETER
Mark Brooks:
Marketers love trackable ROI. However, online personals companies
will continue to toy with offline advertising, led by eharmony's
example. Cupid.com is master of the radio advertising channel.
-- In 2005, U.S. internet advertising spending will reach $12.9 billion
(and $22.3B in 2009) - double 2002's $6.0 billion - according to
eMarketer projections. Much of the increase is coming at the expense of
other, traditional media channels. FULL REPORT @ EMARKETER
Mark Brooks:
Marketers love trackable ROI. However, online personals companies
will continue to toy with offline advertising, led by eharmony's
example. Cupid.com is master of the radio advertising channel.
Permalink: Online Adspend to Break $10B in 2005
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/9391
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