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Online Adspend to Break $10B in 2005

Filed in archive by Mark Brooks on September 15, 2005

EMARKETER
-- In 2005, U.S. internet advertising spending will reach $12.9 billion
(and $22.3B in 2009) - double 2002's $6.0 billion - according to
eMarketer projections. Much of the increase is coming at the expense of
other, traditional media channels. FULL REPORT @ EMARKETER

Mark Brooks:
Marketers love trackable ROI. However, online personals companies
will continue to toy with offline advertising, led by eharmony's
example. Cupid.com is master of the radio advertising channel.


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Permalink: Online Adspend to Break $10B in 2005
Tags: dating  break  digital  creative  adspend  adspend+break  social+networking  digital+music 

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