Online Adspend to Break $10B in 2005
Thursday, 15. September 2005 - 2:48 pm
EMARKETER
– In 2005, U.S. internet advertising spending will reach $12.9 billion
(and $22.3B in 2009) – double 2002's $6.0 billion – according to
eMarketer projections. Much of the increase is coming at the expense of
other, traditional media channels. FULL REPORT @ EMARKETER
Mark Brooks:
Marketers love trackable ROI. However, online personals companies
will continue to toy with offline advertising, led by eharmony's
example. Cupid.com is master of the radio advertising channel.