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Online Dating Service Adheres to Founder's Moral Values

Filed in archive Dating Sites by Mark Brooks on July 12, 2005

Eharmony

USA TODAY -- July 2 -- You've no doubt seen Neil Clark Warrenon TV commercials. "He's like the grandpa who wants to set you
up," says Nate Elliott, an online media analyst with Jupiter
Research. Warren, 70, really is a grandpa. Born on an Iowa farm,
he's quick with a down-home hug and a smile. His pale blue eyes grow
misty when he speaks of his love for his wife of 46 years, Marylyn, the
senior VP at eHarmony.

He really does want to set you up - but only if you're emotionally
healthy, heterosexuallinks and want to get married. Nothing in
Warren's TV or radio ads ($50 million spent last year, $80 million
projected this year) hints at his Christian background. The Web
site doesn't play it up, either. FULL ARTICLE @CLARION LEDGER



Mark Brooks: eharmony excludes the outliers. True and Perfectmatch are non exclusionary.







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