TECHWEB -- Mar 3 -- True has
taken on the rest of the online dating industry in pushing state
legislators to require matchmaking sites to conduct criminal background
checks on members or post a warning that no such screening has been
done. "We believe this legislation would save lives and prevent
rapes, robberies and assaults," Herb Vest,
True CEO. "I believe this raises the bar on the industry and it
would bring many more single people, currently not using online-dating
services, into our industry, once it's perceived as safe." Kristin Kelly,
Match PR Director said, "It's special-interest legislation whereby you
are taking a market differentiator of a particular company, and,
through legislation, enforcing it on the rest of us."
Nevertheless, True insists it will push on with its campaign, expecting
some states to sign some type of regulation by the summer. The rest of
the industry plans to keep on fighting, with Match.com leading the
charge. FULL ARTICLE @ YAHOO

Mark Brooks:
True has lit a PR firestorm by shooting for the soft underbelly of the
industry and then playing David and Goliath with Match.com. Great
PR ploy, but what will be the long term effects of inviting political
attention? Your comments please...