Online Dating Subscription Fees

Filed in archive Business on March 7, 2006

I-NEWSWIRE -- Mar 2 -- Some people argue that charging people $50 a month is too much. I say it's not enough. People use price as a filter. That's why matchmakers charge $5,000. At Chemistry and Eharmony, the value is not only the enhanced matching algorithm, you're paying more so you don't have to spend hours each week looking at profiles. Paying more to do less. Myspace is the exact opposite. Match had a $500 service at one point, I think it lasted about 3 months. RELEASE @ I-NEWSWIRE

Mark Brooks:
The online dating world can learn from the real world matchmakers. We're leaving money on the table. Many people just don't have the time to invest in online dating (or real world dating). They will gladly pay $2000+ a year for the end result of being set up on dates with compatible singles every week or two.