BUSINESS WIRE -- Feb 14 -- Yahoo! Personals, Match.com and True.comprovided the best search functionality and dating information, earning
the highest customer experience rankings. Yahoo! Personals, American Singles and eHarmonyranked highest among prospective customers. The Keynote Customer
Experience Rankings are based on research with 2,000 customers and
2,000 prospective customers using american singles, Black Planet, eHarmony, Friend Finder, Friendster, Lavalife, Match.com, PerfectMatch, Tickle, Trueand Yahoo! Personals. "Consumer satisfaction with online dating
sites is considerably lower than satisfaction levels seen with other
online services. However, these diminished satisfaction levels are
driven primarily by the personal expectations of the customer and their
interaction with other members," said Dr. Bonny Brown.
The best sites were well organized and easy to use. Poorer sites
were cluttered with ads or heavy text. 83% of start at a search
engine. A clear advantage for Yahoo! Personals; 40% started at
Yahoo. eHarmony was the most common destination for Google
searchers. 50% of customers expressed interest in personality
tests, 50% in physical attraction testing. 45% interested in background
checks. 30% of online dating service customers in the study were
married or living with a significant other/partner! Tickle is
considered the "fun" site; 73% described the site that way. Yahoo!
Personals is considered the "friendly" site (76%), and True is the
"safe" site (69%). Keynote report. FULL PRESS RELEASE @ YAHOO

Mark Brooks: How did Keynote end up with a sample set containing 30% non-singles?