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Business
by Mark Brooks on May 11, 2006
BUSINESS WIRE -- May 10 -- Yahoo! Personals and Reunion.com (nearly 25 million users) are increasing their distribution and marketing channels and offering content to users. Reunion.com members who are looking for past connections and focused on dating will be directed to Yahoo! personals. Yahoo! Personals' users will be directed to Reunion.com to find, reconnect and stay in touch. "Yahoo! is constantly looking for strategic and creative ways to get our services in front of the right consumers," said Anna Zornosa, GM for Yahoo! Personals.
Mark Brooks: Smart move. Yahoo Personals also recently teamed up with Starbucks for a campaign over Valentines. Heck, who wouldn't want to team up with Yahoo. It's a great brand that can offer some great branding affinity (rub-off) to other top levels brands.
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/21900
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