Searching for Profit in Networking Web Sites
Filed in archive by Mark Brooks on May 18, 2005
INTERNATIONAL HERALD TRIBUNE -- May 12 -- LinkedInis hoping to create a viable business by capturing a small piece of a
classified advertising market estimated to be worth more than $20
billion. It charges employers $95 to post a job listing for 30
days. It had 1,000 or so job listings last month. "They're
giving recruiters access to people they wouldn't normally be able to
get to," said Charlene Li, Forrester Research. "These are passive job
seekers - people who aren't actively looking for jobs - who are
extremely valuable to the recruiter and the hiring manager." Tribe.net,
raised $6.3 million, and encourages users to join "tribes" of mutual
interest. A free service that charges for classified ads posted
on its site. Tribe had 243,000 unique visitors in March,
according to comScore
Media Metrix, 3.7 million people turned to Craigslist. Friendsterreceived ~$13 million in funding...and found itself eclipsed by a pair
of newer, more narrowly focused social networking companies, MySpace, specializing in music, and Thefacebook.com,
geared to university students. Friendster had 975,000 uniques in March,
according to comScore, 11.3 million users visited MySpace, 4.1 million
to Thefacebook. FULL ARTICLE @ IHT
Mark Brooks:
These sites are also doing a good job of reaching the 18-30's
crowd...which is an increasingly valuable, and hard to reach
demographic. They're tuning in to the TV less, in preference to
the internet.
Permalink: Searching for Profit in Networking Web Sites
Tags:
dating
sites
networking
digital
profit
profit+networking
networking+sites
searching+profit
Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/6557

Mr Wong
