Sisterwoman.com Launched
Tuesday, 25. April 2006 - 11:54 am
MARKETING VOX — Apr 20 — Sisterwoman.com is a social network targeting women age 25 to 50. It allows the Incorporation of brands into the community experience and plans to expand the brand to wireless, print, TV and events. The site has two prominent sponsors at launch – Neutrogena and TLC. FULL ARTICLE @ MARKETING VOX
Mark Brooks: Great target market. I signed up to peruse the site. They ask for address as part of the sign up process and then ask me, 'how many girlfriends do I want to communicate on a regular basis.' Part 3 of the terms and conditions; they reserve the right to charge for services in the future. Once I sign up I'm able to access the entire community. Not much network integrity here. Anyone can join, view profiles and hook up. I join two groups only to find that of ten membeer profiles that I click on, none of them have entered profile info. Ah well. This target market is still looking for a social network. 
Who wants to take on iVillage?
29. April 2006 - 5:14 pm
Social niche networks are going to start growing more and more popular as people get sick of the everyone in the world on one network approach. Another network that is helping in the niche networks category is Onmycity.com