REVOLUTION -- Aug 2 -- Sky One signed a deal with DatingDirect.
Visitors to Sky One's website will be able to search for their perfect
partner on the Sky-branded dating section using DatingDirect's database
of 2.5m potential partners. Sky One joins Daily Mail, ITV and
Channel 4 in launching its own online branded dating proposition
through DatingDirect. "This is a great addition to our
portfolio," Darren Richards, CEO and co-founder of DatingDirect,
said. Launched in 1999, DatingDirect now has more than 580,000
users, 140,000 more than its closest competitor, according to research
by Nielsen/Net Ratings. FULL ARTICLE @ REVOLUTION
Mark Brooks:
In the ever more competitive online dating space, these kinds of
partnership deals are golden. Europe is still prime territory.
Fyi FriendFinder acquired Spring Street Networks recently.
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