Filed in archive Dating Sites by Mark Brooks on March 7, 2007

PR NEWSWIRE -- Mar 6 -- TRUE surveyed its members (502 responses) to learn whether singles would rather meet a lifetime partner or just a spring fling during Spring Break 2007. 30% wanted a spring fling, 29% chose casual dating, 24% wanted a long-term relationship, 16% wanted to find just a friend, 2% wanted to find someone to marry. 86% were open to dating someone long-term after meeting them during Spring Break. FULL ARTICLE @ PR NEWSWIRE

Mark Brooks: TRUE has been disparaged in the online personals community for it's racey advertising. It does seem at odds with it's position as a scientifically based dating site...which kinda implies that it's focused on helping people find long term serious relationships. Sex + LTR. The fact is, racey adds convert will. Click throughs are higher and conversions are stronger, in general. Hence, TRUE is being agressive with it's ad spends. The post here mentions that they spent $52 million Jan-Nov last year.

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Permalink: Spring Break Flings on TRUE.com

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Vote for Spring Break Flings on TRUE.com:

Currently 3.50/10
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Rating: 3.50 out of 2 vote(s) cast.

Response from: Martin (03/08/07 5:12am)

I have to say that although the answer given are genuine in truth the actual results would be different.
Men think that women do not know what they want. The same is also true for men in that they do not know either.
Men go out to get a notch on the old belt only to come back without their hearts which now belongs to another. Strange but true

Response from: Jenwashere (03/08/07 8:37pm)

As for the survey, i think more want just a fling than are willing to say. As for the advertisement I dont think there is anything wrong with the racy ads, its what people click. But im wondering what the ratio of guys to girls are on true? Maybe the racy ads make it flooded with guys?

Response from: derick (03/11/07 1:05pm)

I see from the survey that a lot of singles just want a spring fling rather than long relation ships. No wonder sites like http://www.speedateauction.com
and http://www.plentyoffish.com
are sucking the single community by the thousands.