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Spring Break Flings on TRUE.com

Filed in archive Dating Sites by Mark Brooks on March 7, 2007

Spring Break Flings on TRUE.com
PR NEWSWIRE -- Mar 6 -- TRUE surveyed its members (502 responses) to learn whether singles would rather meet a lifetime partner or just a spring flinglinks during Spring Break 2007. 30% wanted a spring fling, 29% chose casual dating, 24% wanted a long-term relationship, 16% wanted to find just a friend, 2% wanted to find someone to marry. 86% were open to dating someone long-term after meeting them during Spring Break. FULL ARTICLE @ PR NEWSWIRE



Mark Brooks: TRUE has been disparaged in the online personals community for it's racey advertising. It does seem at odds with it's position as a scientifically based dating site...which kinda implies that it's focused on helping people find long term serious relationships. Sex + LTR. The fact is, racey adds convert will. Click throughs are higher and conversions are stronger, in general. Hence, TRUE is being agressive with it's ad spends. The post here mentions that they spent $52 million Jan-Nov last year.






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