Text Date Advertisement Deemed 'Irresponsible'
Filed in archive by Mark Brooks on June 30, 2005
BBC
NEWS -- June 21 -- A mobile/online dating firm has been criticised over
an advertisement for its text dating service which could encourage
teenagers to make dates with strangers. Textandmeet,
promised: "You could be meeting someone tonight." The words, "over 18s
only" were featured in the small print. The Advertising Standards
Authority said it was possibly "irresponsible". It was "concerned" the
poster could imply it was "acceptable for young people to make dates
with strangers". It was spotted by a member of the public near a local
swimming pool, cinema and a fast food restaurant. The posters depicted
a bikini
-clad woman sitting by a swimming pool with a mobile phone
while three men looked on. All posters have now been removed. FULL ARTICLE @ BBC NEWS
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