ONE2ONEMAG -- Mar 26 -- Growth in non-traditional-family households
will continue to drive purchasing decisions -- this is not a passing
phase; it is a trend that will continue for the next several years. The
impact on population growth and society will have dire consequences for
brands that do not make provisions for marketing uniquely to singles.

• $1.6 TRILLION in annual spending


• 86 Million+ Americans Are Single


• 32.9 Million Singles Live Alone


• 49.8 % of the Nation's Consumer Units or


• 55.8 Million US Households are occupied by Unmarried Americans


• 42% Of The Nation's Workforce Is Single


• 35% Of All Voters in the 2000 Election were single
  
  FULL REPORT @ ONE2ONE