BURLINGAME -- July 14 -- Click here to see how MySpace stacks up to other social networking sites. In order to make their community sites pay off big, a balance needs to be struck between subscriptions and advertising. FULL ARTICLE @ FORBES

Mark Brooks: WAYN.com is doing well with it's membership based social network. Friendster founder Jonathan Abrams had originally intended to charge a $9.95 a month membership for allowing users to be able to communicate with other users who were more than one degree of separation away from them. He'd intended to go live with the membership for the end of 2003, but was dissuaded.