Thefacebook Readies Fall Expansion
Saturday, 20. August 2005 - 11:57 am
MEDIA POST — Aug 15 — As thefacebook,
a social networking service for college students, prepares to expand to
1,400 U.S. four-year colleges next month, the company is also preparing
to broaden a program that allows advertisers to create sponsored groups
for discussions centered around products. The initiative started
quietly several months ago with MasterCard as the first sponsor. Since
then, other sponsors have included Apple, Victoria's Secret, and
electronic Arts. John Verner, a senior media planner with Freestyle
Interactive, Electronic Arts' agency for the campaign, said the boards
for EA's sports titles draw tens of thousands and "gives them a forum
to just trash talk, and sound off about what they like or hate about
the game. It takes on its own life without us having put a lot of time
into managing it." FULL ARTICLE @ MEDIA POST