time magazine - July 14 - TIME Magazine named eHarmony.com one of five Internet sites to avoid because of its power to cause utter despair. eHarmony claims a more "scientific" approach with personality questionnaires. On typical dating sites, you are less likely to take it personally. But if you revealed yourself and the site delivers terrible recommendations - or rejects you as unmatchable - what do you tell yourself then? The company's advice to stick with it for months, runs up costs. The site also discriminates against gays. FULL ARTICLE @ TIME

Mark Brooks: eHarmony is getting a hammering? Is it fair? I think they have a right to choose what market to focus on. myPartnerPerfect recently launched to serve the gay serious dating market. PlentyofFish has been quietly working away on some new personality profiling tests.