SILICONVALLEY.COM -- Apr 8 -- Tribe Networks, an emerging player in online classified advertising and social networking, has appointed Jan Gullett to replace CEO Mark Pincus. Tribe is backed by VC firm Mayfield, with additional funding from the Washington Post Co. and Knight Ridder. Knight Ridder Senior Vice President Hilary Schneiderserves on Tribe's board. Gullett aims to bring a more consumer
marketing focus to Tribe, and his background fits the bill. Early in
his career, he rose through the ranks at Procter & Gamble, Sara Lee
and PepsiCo. Pincus, a serial entrepreneur, started Tribe in 2003 at
his kitchen table. Tribe lets users gather in virtual communities and
offers classified ads for geographical regions in an attempt to
integrate the classifieds offerings of Craiglist with the
social-networking capabilities of Sunnyvale's Friendster. FULL ARTICLE @ SILICON BEAT

Mark Brooks: Tribe is consistently growing. Alexa rank is 3,000. craigslist has never needed to advertise and has barnstormed it's way to an Alexa rank of 63! Similar with Friendster which is at an Alexa rank of 66but showing signs of losing ground. This is the power of viral
marketing. People love to talk about stuff they bought and sold,
looked for and discovered. The high utility and no agenda,
unassuming styles of these sites have driven growth, without million
dollar ad budgets.