AD RANTS -- Mar 14 -- USA Network launched ShowUsYourCharacter.com, a site that features characters from USA shows but also mimics the social community aspects of MySpace. Visitors can dig deep into the profiles of their favorite characters and then set up a profile of their own to highlight their uniqueness. RELEASE @ AD RANTS

Mark Brooks: Myspace has pushed bands, Friendster has pushed TV stars. This makes sense for a network to try and create buzz.