NEWS TRIBUNE -- June 24 -- MySpaceis addictive, and the rock gods are flocking to MySpace in increasing
numbers. Queens of the Stone Age have a MySpace page. So do Nine
Inch Nails. The shift from cyber-fraternizing to music marketing
began early on. Small-time rock bands quickly learned that MySpace
could be a valuable marketing tool. The site allows bands to post music
and send bulletins that reach hundreds, sometimes thousands, of fans on
their friend lists with the click of a "send" button. 1.7 million
listeners surfed on over to hear "Around the Sun" before it was
available for sale. More than 500,000 fans tuned in to MySpace to hear
Nine Inch Nails' "With Teeth." But it doesn't stop with the
music. NBC-TV saw the potential to generate a little buzz when it
partnered with MySpace to webcast the debut of the American version of
"The Office" before it was broadcast on television. Around 150,000
viewers watched the webcast. FULL ARTICLE @ NEWS TRIBUNE